Would you like to improve your company’s online visibility and develop your digital skills? Google offers free training courses to help you learn digital marketing skills and understand your customers better.
Online visibility is crucial for businesses of all sizes. It plays a key role in showcasing products and services, attracting customers, and thus growing your business. A website is a good start, but to drive traffic to your site, you need digital marketing skills. It’s also important to ensure cybersecurity to keep your customers’ information safe and your website protected. Google provides various tools to support website development and enhance security.
If you haven’t yet gained technical skills or find digital tools challenging, you can start with Google’s basic-level training courses. The courses are free and can be completed at your own pace. There are also courses available for more advanced users, so you can easily deepen your knowledge once you have mastered the basics.
Psst. If you’re starting with building your online presence with a website, Hostingpalvelu provides everything you need for your site: domains, web hosting, and the Website builder.
Top 3 Google Trainings for Entrepreneurs
Google offers a wide range of training courses, and you can deepen your skills in a variety of areas. Here are three useful Google courses for entrepreneurs to help you get started:
1. Fundamentals of Digital Marketing
This digital marketing course is an excellent way to start building your skills as it offers comprehensive content without requiring specialized technical knowledge. The course provides a broad introduction to using digital channels for business and covers practical topics such as succeeding online, building visibility, and selling online. The course will guide you on how to effectively use your website and social media to promote your business growth. You will learn to create an effective digital business strategy, improve your visibility in search engines, and develop search engine advertising. Additionally, the course addresses local and mobile visibility, social media opportunities, and content marketing. The training is very comprehensive, consisting of 24 modules that you can complete at your own pace. The course is available on the Skillshop Other Topics learning platform, under the Digital Workshop environment. Digital Workshop offers many beginner-friendly courses focused on starting online visibility for new businesses, as well as topics supporting growth and security.
Click here to learn more about the course.
2. Get Started Using Google Analytics
Google Analytics is a tool that helps you analyze your website’s traffic and visitor behavior. This course helps you understand the basics of analytics and teaches you how Google Analytics collects data from your website. After the course, you will also master creating reports to see how your site is performing and where improvements can be made. With modern data-driven business, analytics should be a key part of your digital marketing education.
The course is available on the Skillshop Ads/GMP/Analytics learning platform, under the Google Analytics 4 category.
You can access the course here.
3.Improve Your Online Business Security
Online security is particularly important for businesses because it protects the company, employees, and customer information.The course covers various types of security risks and cyber attacks, your business’s vulnerabilities, and how scammers operate. You will learn practical tips for securing your devices and gain information on the benefits of third-party security services and cloud services. The course also guides you in improving the security of your website, email, and products.
Google’s security provides fundamental knowledge on online security and is especially recommended for new entrepreneurs. The course is available on the Skillshop Other Topics learning platform, under the Digital Workshop site.
Start Your Training Today
Google’s digital marketing training courses are an excellent way to start learning the necessary digital skills. The courses are flexible and adapt to your schedule, so you can choose the content that suits you and progress at your own pace. Improving your company’s visibility, strengthening cybersecurity, and utilizing analytics are keys to online success. Google’s courses provide you with the tools and knowledge needed to achieve these goals.
Tip! If you want to learn more about Google’s services before starting the courses, we recommend reading our previous blog post, where we highlight 5+1 essential Google tools for entrepreneurs.
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